News | July 7, 2014

Borets Expands U.S. Team

Borets, a global leader in the engineering, manufacturing, sales and service of electric submersible pump (ESP) systems, has added several sales and marketing professionals to its Texas and Oklahoma offices.

Cheri Vetter has been named business development manager in Houston; Stan Herl, U.S. sales manager, in Oklahoma City; Chad Hamilton, district manager, in Kilgore, Texas; and Jim Bacon, senior adviser technical support, in Tulsa, Oklahoma.

Vetter brings 22 years of experience in the marketing and sales fields and will be responsible for developing Houston-based accounts. Most recently, she served as a technical sales engineer for Schlumberger. Vetter earned a degree in marketing from Maryville University in St. Louis, Missouri.

Herl joins Borets with extensive experience in sales and a strong technical and electrical background. He previously spent 15 years working as an independent oilfield electrical contractor. As U.S. sales manager, Herl is charged with increasing Borets’ market share and making Borets a recognized leader in artificial lift applications.

Hamilton has 21 years of experience working with ESPs and horizontal pumping systems (HPS). As district manager, Hamilton will develop operational objectives and project control procedures. Previously, he worked for ALS Global as area and field service manager.

Bacon has specialized in ESPs for 30-plus years. He spent nearly half his career working overseas in the Middle East, Latin America, Africa and Russia. In his new role, Bacon will provide training and engineering support as well as field service. Bacon received an associate degree in industrial electrical and electronics technology from Oklahoma State University Institute of Technology.

About Borets
Borets is the global leader in artificial lift engineering, manufacturing, sales and servicing of electric submersible pump systems. Founded in 1897, the company’s key product lines include electric submersible pumps; progressive cavity pumping systems; downhole and surface horizontal pumping systems; and permanent magnetic motors. With headquarters in Moscow, and U.S. operations in Houston, TX, the company has 9,000 employees worldwide and operates in more than 24 countries, providing exceptional equipment and services to international oil companies. Borets is committed to the highest quality standards, and this commitment is confirmed by ISO 9000, 14000, OHSAS 18000 and API Specification Q1 certifications. For more information, visit

SOURCE: Borets